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It began as a labor of love by three Mount Allison University students, Drew Dudley, Marc Carnes and Jonathan Clark. It was a way of remembering a fellow student who touched the lives of many at Mount Allison, Jason Abraham. Conduct Becoming: Voices Against Cancer has grown to become an annual project raising thousands of dollars for the Canadian Cancer Society each year.

In March 2001 the Conduct Becoming: Voices Against Cancer organization, comprised entirely of volunteers, released their first professional quality album on the campus of Mount Allison University in Sackville New Brunswick. The album was intended to be a way of showcasing the quality and diversity of the Mount Allison student music scene. The CD featured pop, hard and soft rock, folk, blues, alternative, swing, celtic and much more. All of the tracks were entirely original and written and performed by student musicians. The album was a huge success on campus and quickly developed a fan base eager for more top quality tracks from their peers.

The organization has now released an album every year since on the Mount Allison University campus. The albums are sold locally, by mail order, and online. Thousands of albums have been sold already.

In 2004 the project’s board of directors, comprised of the founders and project volunteer coordinators, determined that the project would be successful on campuses across the country. Plans are being developed to assist in starting projects at Universities across Canada and already many Canadian universities have started projects of their own.

Conduct Becoming has been the focus of local regional and national media coverage including CBC’s “The National”, Global Television, Eastlink Television, CBC Radio, MacLean’s Magazine and newspapers across the country.

Conduct Becoming is a not-for-profit corporation established in 2000. The group is governed by a board of directors and is not controlled by, or represented by Mount Allison University, The Canadian Cancer Society or any other institution.

Interested in getting involved? Add Your Voice to Conduct Becoming’s voices against cancer!